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Distinguishing Coaching and Therapy

October 25, 2023 at 7:00 AM
by Jungian Coaching School of North America
Coaching and Therapy

Coaching and therapy—you may have heard these terms used interchangeably. Often, they are presented in ways that make the distinction unclear. If you're interested in personal growth, you may have wondered what the real differences are and which would be more appropriate to your unique situation.

As a Jungian Coach training provider, we get this question a lot. Many people assume coaching and therapy are basically the same thing. But in fact, they have very distinct approaches and aims. Understanding the key distinctions will help you choose the right support for you.

The fundamental difference

The most fundamental distinction is that coaching is future-focused, while therapy deals with the past. Coaching helps clients set and achieve goals to create the life they want and achieve their fullest potential. The coach's role is to encourage, support, and challenge the client to discover their uniqueness as an individual and to make changes and take action consistent with it. The focus is on where the client wants to go.

Therapy, in contrast, aims to help people understand and resolve past issues that may be causing present difficulties. The therapist helps the client gain insight into their behaviors, thoughts, and feelings that are rooted in the past. The focus is on understanding why the client is struggling now based on previous experiences and traumas.

Different views of the client

Coaching assumes the client is resourceful and whole. The coach sees the client's unlimited potential and helps empower them to fulfill it. Therapy sees clients as needing help to heal and recover from wounds and trauma. The therapist diagnoses and helps treat dysfunction and maladaptive behaviors.

Overlap in skills, distinct applications

That said, there is some overlap in the skills utilized by coaches and therapists. Both coaching and therapy employ active listening and questioning to help clients gain awareness and clarity. Both help facilitate changes in perspective and behavior.

However, the applications are distinct. Coaches avoid analyzing or diagnosing clients. Therapists don't generally set goals or hold clients accountable. Coaches don't dwell on the past, while therapists examine it closely. Coaches empower strengths, while therapists treat weaknesses.

Different qualifications

The qualifications are also different. Therapists have academic degrees specific to their vocation and are licensed by different entities to diagnose and treat mental health conditions - usually in a specific juristiction. Coaches come from diverse backgrounds, and often tailor their coaching to utilize their expeirence . The best coaches are trained in programs that are accredited by reputable organizations such as the International Coaching Federation (ICF) that uphold and enforce high training standards and ethical practices.

Complementary, not interchangeable

The distinction between coachnig and therapy is important because coaching is not an appropriate substitute or alternative for therapy. In situations where there is trauma, depression, anxiety, or other mental health conditions, therapy is appropriate and a well-trained coach will help thier client be aware of that.

However, the two modalities are not mutually exclusive. People undergoing therapy can benefit immensely from working with a coach, too. Jungian Coaching supports creating a life aligned with a client's values, goals, and purpose. Therapy helps understand and resolve issues that may be obstacles to fulfillment. The two modalities complement each other powerfully, and an integrated approach can provide comprehensive support.

When to choose coaching vs. therapy

How do you know which approach is right for you? Here are some key questions to consider:

  • Are you seeking relief from past trauma and dysfunctional patterns? Therapy may be a better fit.
  • Are you looking to create a fulfilling future aligned with your values? Coaching may be more appropriate.
  • Do you need clinical treatment for a mental health condition? Seek out a licensed therapist.
  • Are you feeling stuck in repeated negative patterns? A coach or therapist may be helpful there.
  • Faced with altenative scenarios for big life decisions and having a hard time feeling comfortable with chosing? A coach would likely be a great choice.
  • Do you know where you want to go but need support getting there? A coach can empower you.

The bottom line

We hope this explanation has helped you appreciate the unique value of both coaching and therapy on your journey of growth and fulfillment. Each has an important role to play, but it's not one-size-fits-all.

Here’s our suggestion: If you're feeling stuck or hampered by issues from your past, seek out a licensed therapist. They can help you overcome personal obstacles. But also consider working with a trained coach. We can empower you to create the life you want for your future.

If you're interested in helping to shape the next adventure in Jungian coaching - as a coach, trainer, graphical designer, marketer, or as anything else you think may contribute, reach out today!

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